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My new courses at Università Bocconi


It is with great pleasure that I am presenting two new courses for the A.A. 2012/2013, one on Brand, media & consumption for the Department of Marketing with Prof. Stefano Pace and a new course for CLEACC on Cinema and contemporary discourse (working title). These new courses will allow me to study and analyze new aspects of cultural capital and how it influences both consumption as well as the self. Hope to see many of you in the new classes. 


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I know that everyone is worried about exams. As I said in class, if you’ve paid attention, if you’ve read the books, if you’ve thought about what this course is about, then you are ALMOST prepared for the exam. You must practice looking at images and objects and continue asking yourself, “what does this represent?” Nothing appears as it is by chance, everything has a reason and it is your job to look for those reasons and learn to express them.

Don’t worry about your exam, learn how to ask yourself questions about everything you see. By using the methods we’ve used all year long in class and by learning to express what you instinctively feel, you will find yourself able to make more and more complex analysis of what you see. In this way you will understand how relative all understanding is.

Good luck!


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This blog is for all my students, friends and followers. Thank you for using this blog in order to keep up-dated on course options, lessons and course material. Any of your comments, questions or suggestions are most welcomed. Whether you are one of my students, a friend of one of my students, parents or simply curious followers, I hope you’ll find this blog useful.

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